Welcome to Honest Marketing Co. by me, Meeta Sharma. I am a Product Marketing Consultant and have spent a little more than 6 years in marketing. My job, in nutshell, has to do with taking startups from 0 —>1 using the power of marketing.
Over the years, I have worked on a wide range of marketing projects, including but not limited to customer research, competition review, brand positioning, content strategy, campaign planning, and GTM. By virtue of my experience, I know a thing or two about what it takes to get marketing right, especially in the early days of a startup.
I also know how difficult and disorienting it is for an early-stage startup to do any kind of marketing. I’ve been there! I’ve been in situations where we could not afford a full-time hire, let alone an agency, to help us with our marketing goals. I know what it is to work with zero budgets and with little clarity on how marketing will contribute to a product’s success. But I also know just how helpful it was to be able to lean on marketing specialists and subject matter experts, even if we could afford them only for a few hours.
This is why this publication exists.
I have decided to build a repository of honest, reliable information that helps founders and marketers avoid mistakes and make good marketing decisions right from Day 1.
I am generally an optimist. Passion driven. Reader of many things. Drinker of tea and always a little bit everywhere. But I will try my best to keep it tight and total here. Expect references to the Indian startup ecosystem, short stories, tea, and occasionally my cat, Oreo.
Sign up now so you don’t miss my first issue. *so excited*
In the meantime, tell your friends!